MIS Essay Example | Topics and Well Written Essays - 1500 words - 1

MIS - Essay Example ent of the Company are deeply convinced that the new product will increase the profits of the Company by 100 of millions as 100 million shoppers buy from the Wal-Mart every week (Girard, 2003). The reason behind the Wal-Mart’s decision to sell Jeans to Wal-Mart was to target the rich customers and attracting well-off customers requires big brands, the Company, therefore, needed big brands. Levis is a famous high prestigious brand. The customers of Wal-Mart are people from all walks of life and through Levis, the company shall be able to meet the demands of all their customers, including the demands of the new affluent customers. Wal-mart has a high bargaining power. This fact can be attributed to the fact that Levis is facing tremendous pressure on the sales front as its revenue has decreased because of the changing preferences of the customers. The Wal-Mart company, therefore, really needs to target a new customer group through its new product line so as to boost the company earnings and make profits of 100 million dollars. Walmart Company has a well-established supply chain management system that enables it to track the inventory right from the supplier factory up to the warehouse. Suppliers of Wal-Mart need to be upgraded in IT system so as to enable them to track inventory management. 4.What generic strategy (among the following four: (1) broad target / cost leadership, (2) broad target differentiation, (3) focused target / cost leadership, and (4) focused target / differentiation) is Wal-Mart following? Justify your answer. Wal-Mart is guided by the broad target and cost leadership strategy. The company targets a broad range of customers that come from all walks of life. The company distinguishes itself from its rivals on the basis of low costs. An entry barrier is defined as an advantage of established sellers in an industry over potential entrant sellers that is reflected in the extent to which established sellers can easily raise their prices above

VISUAL ANALYSIS Essay Example | Topics and Well Written Essays - 1250 words

VISUAL ANALYSIS - Essay Example Therefore, we can say that the target market of this classy advertisement, are mostly consumers belonging to the upper class. From the warm expression on the man’s face, and the child’s similar manner, it can be deduced that they are father and son. The presence of wedding band further strengthens this observation by showing the marital status of the man. All the minor detailing of the father’s clothing, such as his accessories, proves that he belongs from the privileged class, and the child’s clothing also speaks of wealth. From their body languages, there seems to be a presence of a relationship based on trust, respect, and fondness, between them. It seems that the father is trying to set an impressive example, and the son is looking up to him as a role model. On the whole, the advertisement with its creative text and the refined setting, is giving the message that a Patek Philippe watch increases the value of the person wearing it, and lasts generations. It is also shown that this watch can reinforce the warm and solid relationship between a father and a son. A father will buy this watch, thinking that one day he will pass it on to his son, and the son will always keep it, and cherish it, as a revered memorabilia. From the old times, watches have held special importance in the man’s heart. They are always associated with a person’s social status, personal taste, and economic prosperity. Whether it is a graduation present, gifted from a proud father to his young son, or a wedding present, given as a welcoming sign to son-in-law, watches always forge and solidify a significant bond between the giver and the receiver. When it comes to the upper class, high-end watches are associated with the social power and financial prestige. The advertisements of Rolex, TAG Heuer, Cartier, Movado etc., always either feature wealthy successful men, or shows settings that depicts a luxurious and prosperous life,